Category: primer

KOREAN BEAUTY SECRETS: A PRACTICAL GUIDE TO CUTTING-EDGE SKINCARE AND MAKEUP

KBSTBW


It’s officially official, we wrote a book! Like an actual one, that you can hold, and buy, and that would look so incredibly cute on your coffee table.

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ETUDE HOUSE PROOF 10 EYE PRIMER REVIEW & URBAN DECAY PRIMER POTION BATTLE

proof10
Everyone has been a fan of Urban Decay’s Primer Potion (UDPP) for so long, that it’s just a given. It’s been running unchecked as everyone’s favourite eyeshadow primer. Well folks, a new contender is stepping up to try to take the throne. Etude House Proof 10 Eye Primer isn’t exactly a new product, but it’s one not too many people might know about in North America. As I’ve written about before, Korean cosmetic houses love to take global fan favourites and reproduce them for cheaper. And I mean cheap only in price point, not in quality, because a lot of times they end up improving upon the original. I think once again that’s the case with Proof 10 Eye Primer. It comes in a little plastic container with a doe foot applicator in place of UDPP’s squeeze tube. That squeeze tube is sometimes a mess so the wand is a welcome alternative. The doe foot is a much better delivery system in my opinion. If you’re not comfortable with applying it directly to your lids with the wand there’s always the option of swiping it on your fingers first and then applying that way.The texture of the Proof 10 Eye Primer is not as thick as UDPP, it’s slightly more watery. It doesn’t affect it’s performance at all though. In fact, it’s another welcome change for me because I find the thick concealer like texture of the UDPP takes longer to dry than the Proof 10. That being said, because the Proof 10 dries and sets so fast you have to make quick work of getting it on and spread out where you want it before it sets. That may take some getting used to if you’re used to the forgiving nature of the UDPP. On the left of the Proof 10 and the right is UDPP. I’ve swatched a shadow from the Too Face A Few Of My Favorite Things palette I reviewed earlier. Both primers work pretty much equally as you can see. In person there’s no difference between the two.So here’s the real test, I scrubbed my hand with soap and water and this is what we’re left with. The Proof 10 on the left actually held onto the eyeshadow at it’s first point on contact the best, the UDPP smudged around a lot. I actually rubbed the Proof 10 a lot more than the UDPP just to make sure it was really holding up better so if it looks slightly more faded that’s why. It took makeup remover to get rid of both shadows but the shadow used on top of the Proof 10 took more elbow grease to completely erase. Now if that weren’t enough to sway you over, here’s the kicker. Urban Decay Primer Potion retails at around $20. You can get Etude House Proof 10 Eye Primer for the ridiculous sum of $5.79 here . LOL, bye UDPP.Etude House Proof 10 Primer Potion, you get five indelible turtles.  Available on Amazon here http://www.amazon.com/Etude-House-Waterproof-Shadow-Primer/dp/B004OEDSD4/ref=sr_1_1?ie=UTF8&qid=1433884725&sr=8-1&keywords=ETUDE+HOUSE+PROOF+10+EYE+PRIMER and ebay here http://www.ebay.com/itm/ETUDE-HOUSE-Proof-10-Eye-Primer-10g-/400826898761?pt=LH_DefaultDomain_0&hash=item5d53251949

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INNISFREE MINERAL MOISTURE FITTING BASE REVIEW

IMMFBR
Backstory for this review; I might have stayed up late the night before drinking champagne and creme de cassis with friends, gone to bed slightly drunk, and forgotten to plug in my humidifier before passing out. That last thing might not sound like a big deal but I live in a high rise building that is extremely, extremely dry in the winter. Your skin feels like it’s had the moisture and life sucked out of it if you don’t have the humidifier running. On top of my little misstep the hell meter was cranked up to it’s maximum because the next morning we woke up to -24c temperatures with strong winds. My skin was unhappy, dry, and about to get assaulted by jack frost.  I needed to do some errands that required about a kilometers worth of walking outside in the city so I figured this would be the perfect opportunity to try out something I had heard good things about. . That brings us to Innisfree Mineral Moisture Fitting Base. Despite what it sounds like, is not a foundation, it’s actually a primer. In addition to that it’s also a moisturizing skin treatment. Unlike most primers this one isn’t clear, it’s a white lotion that blends invisibly into your skin. Out of the tube it just looks like any generic cream. It’s white and has a pleasant faintly herbal scent. Innisfree is a brand that’s all about being natural and using naturally derived ingredients. I would say it’s the hipper Korean cousin of like, an Aveda type brand. Actually, that’s a perfect description because a lot of their products really do remind me of things Aveda would sell. They are especially similar fragrance wise, but overall they perform much better and are a about half the cost. . Keeping in line with their natural ingredients identity, Mineral Moisture Fitting Base (MMFB from here on out) contains mineral powders from Jeju island to help your makeup have more staying power. And remember how I’ve talked before about plain old water being used as the main ingredient in most moisturizers? Well, Innisfree has used 100% organic green tea water in lieu of distilled water, pretty nice! It’s also formulated free of six different bad guys. It’s free of parabens, artificial colourings, artificial fragrances, benzophenone, ethanol, or silicone. You have no idea how happy that last one makes me. I hate silicone in skincare and makeup products, I just cannot stand it. It feels gross, like my skin is suffocating. It also breaks me out to an insane degree almost immediately. But because of the slip it gives, a lot of companies use it, so I’m usually the grumpiest of grumpy bears when reading ingredients lists. The green tea water and silicone free formulation already had me excited but I wasn’t exactly sure what it was really supposed to do. According to a badly translated description it “replenishes your skin with moisture and the enwrapping-final touch enhances the adherence and long lasting effects of the make-up that follows” So basically it nourishes and moisturizes your face and so that it makes a good surface for your makeup to adhere to. So, like I described above, truly straddling the worlds between between a skin treatment and a primer.    The way you traditionally apply this product is after your skincare routine and sunscreen, just before you put on your foundation or bb cream. Exactly the same way you would apply any foundation primer. As nasty as the weather was I decided to just mix it in with my bb cream and use it that way. I used about 1 part MMFB to 2 parts bb cream ratio. Now, the reason I did that was I knew that the bb cream was not going to be enough protection given the extreme temperatures and wind. If I wore the bb alone it would just exacerbate my already dried out skin. So I added it all together and it mixed really nicely with my bb cream (which was Innisfree eco natural green tea bb cream). Applied to the face it was not heavy or greasy at all. It actually made my bb cream blend even easier and it was already very nicely blend-able so that’s saying something. If you apply it the traditional way, although it offers no coverage, it does give your face a nice even glow before your foundation goes on.   So, if you’re wondering if it stood the harsh condition test it actually did! After walking into the wind both ways (way to troll me, Mother Nature) I didn’t emerge wind chapped or a desiccated mess. My skin stayed hydrated and comfortable all day. Once I thawed out enough to take stock of myself I discovered my bb cream was still as flawless as when I first applied it that morning! I think this would be the absolutely perfect thing to use on a ski trip, or a weekend trip to a chalet, or the much less glamourous Christmas shopping in the freezing cold like I did. This would be best suited to a drier skin type since it is actually moisturizing, not just in name only like some products are. An oily skin type would most probably find this to be a bit much.
I’m going to give the Innisfree Mineral Moisture Fitting Base a 4 out of 5 turtles. It’s a good value and it really does offer much more benefit for a drier skin than a regular old primer. If you’re already going to use one, why not use one full of good, actually beneficial ingredients instead of something that’s just going to sit on your face and offer nothing in return.
 Available on ebay here http://www.ebay.com/itm/Innisfree-Mineral-Moisture-Fitting-Base-40ml-Moisture-Primer-BB-Cream-Boomer-/310579641872?pt=LH_DefaultDomain_0&hash=item484ffd3e10  and amazon here http://www.amazon.com/Innisfree-Mineral-Moisture-Fitting-Base/dp/B0081QFPOG/ref=sr_1_1?ie=UTF8&qid=1433882255&sr=8-1&keywords=INNISFREE+MINERAL+MOISTURE+FITTING+BASE Overall:

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